The cognitive process by which an individual makes a decision based solely on the emotional gratification he or she received while viewing that decision played out in a montage movie style format. In this montage, the individual is the main character of a super epic story, in which they are better looking than they actually are. However, this montage has no connection whatsoever to reality and the end result is disastrous consequences, wasted time, and usually suicide before the age of 35.
Mick: Dude, I'm thinking of studying cinematography out West, I think I could be really good at it and I see myself in my head just killing it all the time and being dope.
Jack: dude, don't do that. That's Montage Based Decision Making (MBDM).
Mick: ye.
Jack: dude, don't do that. That's Montage Based Decision Making (MBDM).
Mick: ye.
by BonerMasterMick2 May 19, 2024
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Get the in the making mug.A content creation strategy where the primary goal is not to inform, entertain, or educate in a substantive way, but to provoke intense emotional reactions—outrage, confusion, disgust, mockery—from viewers. Reactionbait creators deliberately stage absurd, dangerous, or deeply unsettling scenarios: making BBQ inside a car, pretending to be so impoverished they cook on a clothes iron, or engaging in performative acts of ignorance. The content is engineered to go viral through shares driven by “can you believe this?” reactions. The creator’s real product is not the video’s surface content but the audience’s fury, which generates engagement metrics. Reactionbait exploits the attention economy by turning shock into currency.
Reactionbait (Content Making) Example: “He watched a video of a man ironing cheese onto a shirt and calling it ‘poverty meal prep.’ It was pure reactionbait—designed not to document anything real, but to make viewers rage‑share.”
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