Mascot Horror

A subgenre of horror that's often made to attract younger audiences, characterized by a recognizable (usually marketable) mascot. Games in this genre may rely on cheap jump scares and are likely to have extremely convoluted lore.

Examples of mascot horror include but are not limited to: Five Nights At Freddy's, Poppy Playtime, and Hello Neighbor.

"bro that new mascot horror game was terrible, the characters are funny though."