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Frying the Coke

Phrase:

A situation in a movie wherein the protagonist(s) are saved from a normally unsurvivable situation by covering themselves, ducking behind, wearing, or using a product that has been shamelessly plugged into the scene.

The phrase originates from Doug Walker's (of thatguywiththeglasses.com fame) Nostalgia Critic review of "Double Team"(1997) a film starring Dennis Rodman, Jean-Claude Van Damme and Mickey Rourke. Directed by Hark Tsui.
The scene that inspired the phrase originates from the film "Double Team"(1997) Wherein the main protagonists of the film are saved from a colossal explosion by ducking behind a Coke (Coca-Cola) vending machine. Hence "Frying the Coke"

Alt: "I hate when they Fry the Coke in a movie, it's just stupid."

Alt 2: "They sure Fried the Coke in that one."

Alt 3: "I wish Hollywood would stop Frying the Coke and just focus on the damn movie."

Potential alternative examples comes from the films: Evolution (2001): Wherein Head and Shoulders Shampoo saves the world from aliens
Jurassic Park (1993): Wherein one of the main protagonists uses a Unix OS to lock the door to the main control room stopping a Velociraptor from entering.

The phrase is very akin to "Nuking the Fridge" but with the addition of product placement.
by Octopu5 May 10, 2011
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fat coke

something for spoilt fat children. the sweet revenge lies in them driving french cars
<?> my fat coke, my chips, my stub dick
by informer May 11, 2003
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Frying the coke

It is said when suddenly an extremely awful movie shows an AWESOME sequence.
Said by Nostalgia Critic on his Double Team review during the best death scene ever.
OMG that's frying the coke!
by Artemizarte May 16, 2011
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Coke nail

A nail made out of cocain. Because high people are crazy
Johnny tried to snort a coke nail, and broke his nose with a hammer
by Robertsonny August 25, 2013
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King-Reo-Coker

I look like 'king-reo-coker' today
by king-reo-coker October 21, 2004
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Frying the Coke

When you have to go out in such a bang, you lift your foot off a mine, setting off a huge explosion while a tiger attempts to eat you, and the only thing saving the two main heroes, a cyber monk, and the baby one of them is holding, is a Coca Cola machine. Is currently being created into an Internet Meme
Nostalgia Critic: There was "Jumping the Shark", "Nuking the Fridge", Ladies and Gentleman, now you have "Frying the Coke"!!
by Yakurenazea May 10, 2011
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Frying the coke

The most implausible and laughable way to escape from a seemingly inescapable situation.

Consists in protecting yourself from an engulfing explosion by holding in front of you a Coke vending machine while a bunch of other Coke vending machines are being blown away in your direction, saving your life and the lives of two other people.

Trick pulled off by Dennis Rodman in the shit-tastic 1997 action flick "Double Team" featuring Jean-Claude Van Damme and Mickey Rourke.
"There was Jumping The Shark, Nuking the Fridge, ladies and gentlemen...this is Frying the Coke! This is the ultimate in awesomely and laughably implausible!" Nostalgia Critic
by blackidna May 10, 2011
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