A game monetization strategy for encouraging player spending by splitting the player base into smaller isolated groups (often servers) that cannot interact with each other within the game, especially in the context of pay-to-win and gacha. Whales will find it easier to top leader boards due to the smaller amount of competition, and non-whales who are surprised to find themselves on the leader boards will feel pressure to spend money to keep their position. Additionally, if casual players begin to lose interest and depopulate servers, low-population servers can be merged (usually without notifying players) to prevent whales from realizing that they are spending money on a dying game.
"Of course I bought the top tier battle pass! I've been in the Top 200 for PvP in this mobile game since it launched!" "Big fish small pond, eh?"
by ukn!und9rep8aph6ABE April 6, 2024
Get the big fish small pondmug. by YeetMyMeatOnTheStreet May 10, 2019
Get the big paulymug. When Big Tony joins your group as a bandwagon fan (like a sports team), a great misfortune will befall the group. This is an equivalent of a dark cloud hanging over someone.
by Party Tony October 19, 2018
Get the The Curse of Big Tonymug. by Kirs Bush April 8, 2021
Get the The big wipemug. Something so totally kickass that everyone around stops dead in their tracks to ponder why they aren’t capable of such amazing things.
Holy shit, that was some serious Big Action! I don’t think I’ve ever seen something so amazing in my life.
by SR41 April 10, 2021
Get the big actionmug. by mclamp_ May 16, 2021
Get the big macmug. The biggest of big men and can lift a car. He can wiggle his ears very well and is epic at Mario cart
by Biggest of man April 16, 2021
Get the big man finlaymug.