An adjective to refer to something of incredible value. A deal so ludicrous that it makes you wonder how a store could possibly be profiting from selling a product at such a low amount. The term originates from the second hand store chain in Japan known by the same name.
Person1: 10$ for 30 mint condition volumes of manga!? How is this even possible?
Person2: Yeah man, that's quite the Book Off deal.
Person2: Yeah man, that's quite the Book Off deal.
by MainProtagonist November 3, 2020
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A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.
A contradictory version of one's brand, purpose, company culture or message that causes the consumer to see the brand negatively. Loss of consumer credibility based on a company’s internal management style.
The ABC Company presents itself as having a great company culture but has a 43% turnover rate due to
internal off-branding practices.
internal off-branding practices.
by MakeItPlain April 29, 2021
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