Interactive Entertainment Marketing (I.E.M.)

Interacting with the consumer (where they live) through entertaining content that invites them to become part of the campaign and even share the branding message.

Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention.

Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term Interactive Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, Michael Jackson and a list of others.

Interactive Entertainment Marketing (I.E.M.) is reaching the consumer on their turf, through facebook, twitter and YouTube and offering a gift with purchase for posting their own video and asking them to explain why they like a certain advertiser's product. The winner is based on how many friends like the video post and / or how many comments they receive. This is just one example. Another example is by placing product on actors in YouTube videos, television or theatrical releases and then tying links through smart phone applications that direct to the advertisers P.O.S.

by AdForceOne December 7, 2011

Rocky Top Marketing Group

Rocky Top Marketing Group has developed into one of the leading marketing firms outsourced by service-based Fortune 500 companies. Our overall sales approach is unique and innovative, allowing us to achieve a success rate unmatched by other marketing and advertising strategies. By enhancing brand loyalty, we bring our clients increased revenues and long-term success. This has afforded us explosive growth within a highly competitive industry.

Rocky Top Marketing Group, Inc. is in Knoxville, Tennessee.

by RTMG2011 January 2, 2012

affiliate marketing

A marketing practice based on the internet in which affiliates are rewarded for marketing on the behalf of other companies, bringing customers/visitors to the business's site.

A company, such as Tatto Media, takes part in affiliate marketing by rewarding it's affiliates for lead generation by way of commissions per lead.

by CrystalD June 23, 2008

interstitial marketing

the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche.

Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.

by Arunabh Das Two May 25, 2008

Social Media Marketing

To use Social Media channels and platforms like Facebook or Twitter for Marketing purposes. Social Media Marketing is a new form of Marketing that shows completely new ways to get in touch and dialog with Customers or prospective customers to convince them of a (new) product or a service.

Social Media Marketing Campaign of CocaCola who has several millions of fans on Facebook. The Campaign searches a winner who will win a free CocaCola Party for all his friends who like the new CocaCola product on Facebook within a certain time period.

by BurkhardB August 2, 2011

weapons of mass marketing

the campaign of fear by the media, the oil barrons and the U.S. government intended to keep you enslaved by your possesions.

The coverage of the Operation Iraqi Freedom was nothing more than a 24 hour weapon of mass marketing designed to keep the viewer tuned in and subjected to advertising.

by m0loch September 25, 2003

Multi-Level Marketing

The full version of the more commonly used abbreviation, MLM.

MLM stands for Multi-Level Marketing.

by Downstrike June 4, 2004