A measurement largely (though not exclusively) in college towns of how loud/lively the nights/scene can be on any given night.
"I was going to move to downtown East Lansing after accepting this new job offer, but the woo factor was so high I decided to go to Okemos instead."
by thatdamnredhead December 5, 2017
Get the woo factormug. 
by snowie55 May 26, 2022
Get the Woo Woomug.