GreatestJournal started in 2003. Some guy took LiveJournal's script and set it up for a few kids. Soon though, word spread and everyone started to join GJ. It was fresh, unique, and exciting for the first year or two.
It was basically LJ on crack: unlimited user styles, icons, and free picture hosting -- all at no cost to the user, with the exception of a few user info page ads and ads you'd see only when you weren't logged in!
Then in 2005, trends spread. Everyone had similar layouts, icons, and even user info pages, usernames, and pictures. It kept spreading and hasn't stopped. Now 70% of GJ is like that.
Categories:
1) Girls between the ages of 12 - 18, starting online drama, making icons, layouts, and banners, and basically stylizing
everything. Some share beauty tips and role play. All of them come out as clones.
2) Same as #1, but
scene kids. They type in lower case and either use only one icon forever, or
alternate between a thousand (no
exaggeration!) They type up lyrics and take as many pictures whenever they have a chance.
3) Refined
scene kids, a nice blend of #1 and #2.
4) Some weird anime-obsessed Wapanese. Horrible usernames, horrible fake layouts, and horrible icons. Usually non-Asian.