Heafing is a
sophisticated form of
digital media bullshitting for the 21st century.
It is typified by the liberal smattering of phrases into sentences such as 'media ecology', 'suite of tools', 'curated content', 'bespoke network' and 'intersection of technology' in order to create the facade of all-knowingness.
Heafers have an over-inflated opinion of their own importance and tend to dress like teenagers well into their 30s.