SNL member turned actor who is extremely funny as some characters, and just plain dumb with others as he just "over acts", and makes an ass out of him self. Funny around 75% of the time.
Will Ferrell was the most hated cast member his first season on SNL. <- true
A guy that they put in a commercial to comfort people because people trust him. Someone they don't trust in a commercial would put them on edge, not comfort them.
Will Ferrell is a guy that makes people feel comfortable, because they can sense that they would trust him in real life. He seems like an all right guy in real life. Not everybody you see in a commercial seems like someone you would trust in real life, and the people that make the ads know it, and use it to their advantage.
A guy that got beguiled most, if not all of his life by people around him because he would rather make people happy than fight, even at times that it made more sense to fight. People aren't going to tell you when they really think you're a sucker, and not a funny guy, no matter what they try to tell you that you are.
People trust Will Ferrell, but he's a little too naive and trusting himself.