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The politically correct way to say black people. Corporate America still hates black people but calling them niggers will lead to boycotts. So to keep Jesse Jackson at bay some guy coined the word urban to describe all things related to black people.
CEO: We need to figure out a way to market our products to niggers.
VP: Err don't you mean Urban customers?
CEO: Yeah yeah whatever
urban by DirtyD79 December 28, 2005
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advervitising speak for "black". often used by the same type of middle class wanker says "coloured" and thinks there being PC.
" i dont want any urbans on my street, they all sell drugs anyway"

or "the urban music awards"

meaning "black" music.only they dont want to say it.because they're scared.
urban by Puck U May 3, 2005
I'm going to urban that when i get home.
urban by 3e_fro March 15, 2005
thoes ppl are really urban
urban by charliee mcfell September 26, 2010
adj. : a word used in substitution to 'ghetto'. Often used to refer to something that is not proper and lacks social standing. Can also be used describe a place that overly dark.
e.g. Man, that club is a little too urban for my country ass.
urban by da urban yellow fellow February 24, 2009
Urban
Urban
Urban by Aquapig April 15, 2015
Pronounced: er - bahn
(adj) New, Innovative, Fresh, can be used similar to "Swag" circa 2010-2014
*Gets off train in Shanghai, a thriving and innovative city*
"This place is URBAN" (URBAN spoken with both hands held upwards with palms facing out making a U shape"
urban by vilevillage August 9, 2016