an expression of DOUBT! like saying:
are you shitting me ?
there WAS a period where i had to stop saying this because several people i know just had a dog die!
APOLOGIES! to those finding THEMSELVES currently THERE!
it IS an "arty" slogan, and
if you don't feel SOMETHING (good OR BAD !) it ISN'T ART !! still, a
possibility of inappropriateness DOES exist !