To increase; to go up in number, volume or otherwise gain size. Coined in the television sitcom "
Veronica's Closet" by character Perry Rollins (Dan Cortez) when attempting to use another word for 'increase' because he has so frequently used 'increase' to describe push-up bras in various
advertisements he writes. In the context of the show,
the main character Veronica challenges the legitimacy of the word; but it ultimately ends up spreading so quickly that she sees it used on the evening news.