11 definitions by daisydoesit

The expression used to describe the calculated and cynical attempt to control the public perception of a misbehaving celebrity by gratuitously sending them to a rehab center for the PR value alone.

(aka “rephab”)
“(insert celeb) just got caught cheating/drunk driving/making un-PC statements… better get them into reputation rehab!”

Tiger Woods, Lindsay Lohan, Jesse James, Charlie Sheen, Britney Spears
by daisydoesit July 5, 2010
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The term used to describe a "celebrity" who is famous primarily for bad behavior (due to either being completely devoid of talent or having their work overshadowed by their antics).
Tiger Woods co-cheater Rachel Uchitel seems to be doing everything humanly possible to prolong her celebritney status. (Look for her upcoming cover single "Me and Bombshell McGee" to drop any day now.)
by daisydoesit July 22, 2010
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The term used to describe the calculated and cynical attempt to control the public perception of a misbehaving celebrity by gratuitously sending them to a rehab center for the PR value alone.

(slang for “reputation rehab”)
“(insert celeb) just got caught cheating/drunk driving/making un-PC statements… better get them into rephab!”

Tiger Woods, Lindsay Lohan, Jesse James, Charlie Sheen, Britney Spears
by daisydoesit July 5, 2010
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The term used to describe the increasingly trendy self-promotional gimmick of checking into rehab in a desperate bid to gain or regain fame.
It seems that more and more people are becoming famous for bad behavior these days. Release a sex tape, sleep with a married celebrity, check yourself into mehab, and… boom! Just like that you have your own show.
by daisydoesit July 20, 2010
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