Definitions by Jamie Cheese

Kids for Clicks

Kids for Clicks: A new phenomenon where tech-savvy parents push their children into online for fame and monetary gain or social validation. This can involve featuring kids on platforms like YouTube or TikTok, and sometimes even involving them in adult-oriented content like performing as a drag queen or early transitions. Often, these parents may not realize the potential negative impact on their child’s mental health and privacy, thinking they’re acting in the child’s best interest. This practice can be seen as a modern form of pushy parenting, potentially leading to harmful consequences.

Lee: I saw Chris the other day, in a brand-new Tesla, top of the range one to bruv.

Frank: Wow How’d he afford that, then bruv?

Lee: Turns out he’s put his kids on youtube he's using his kids for clicks.

Frank: Him and his Mrs must be modern day pushy parent poor kids bruv Lol

Lee: Init bruv LOL

Kids for Clicks by Jamie Cheese December 16, 2025

Bliss Burglar

Bliss Burglar: A person who steals your happiness when you’re on cloud nine, dragging you down with negativity, doubt, sarcasm, or provoking questions like Why are you so happy? They can be a co-worker, boss, friend, family member, or even a stranger. Bliss burglars take pleasure in killing your buzz and leaving you feeling rock-bottom. Avoid at all costs when you’re feeling happy.

Lee: Bruv, every morning I wake up feeling great happy, there’s always some dickhead ruining my day. Is happiness is a crime nowadays bruv?, Life’s tough enough in the UK already, Bruv.

Frank: Yeah, it's them bliss burglars, bruv ? They get a kick out of making you feel bad, just because

There twats bruv LOL.

Lee: Init bruv LOL.

Bliss Burglar by Jamie Cheese December 15, 2025

Real-Life GTA

Real-Life GTA
A person who lives a hectic, chaotic, and erratic lifestyle, often caught up in criminal behaviour such as car theft, shoplifting, and taking or selling drugs. They typically have arrest warrants and are frequently seen being chased by the police, embodying the unpredictable, high-energy chaos of a video game. Known for being funny and entertaining, they’re usually surrounded by equally amusing characters, making their entire life feel like a real-world version of GTA.

Motto: Every day is like GTA.

Frank: Bruv, our mate Danny’s living in a real-life GTA LOL.
Lee: Init bruv. Every time I see him he’s on one, doing mad stuff bruv LOL.
Frank: He's always getting chased by the police too.

Lee: He thinks it’s well funny bruv LOL.
Frank: Cracks me up when he goes, “Every day’s like GTA.”
Lee: LOL.

Real-Life GTA by Jamie Cheese December 15, 2025

Male Plant

Male Plant (UK Slang): A cannabis plant that growers want to avoid because it pollinates female plants, resulting in lower yields and a crop full of seeds. Just like many other organisms on Earth, cannabis plants have sexes—male and female—and it’s not a form of plant sexism, just nature’s way. When buying seeds, always choose feminized seeds from reputable sources and avoid mixing plants from different growers, as a single male plant can ruin your entire crop. Otherwise, you risk wasting time, money, effort… and your liberty.

Frank: Lee bruv, you never guessed what happened the other day bruv. Chris, you know, Kidnapper Chris, right? He sold a male plant to Fred for next to nothing, but turns out, Fred mixed it with his own crop, and his whole yield was ruined! LOL. Bruv.

Lee: No way! Fred must have gone proper mental buv LOL!

Frank: He went straight over and gave Chriss a proper kicking and jumped all over his chest. LOL bruv.

Lee: LOL.

Male Plant by Jamie Cheese December 14, 2025

Fat Jab

Fat Jab (Wegovy): Also known as semaglutide, it’s a UK slang term for this weight-loss injection. Administered weekly, it helps reduce appetite and promotes weight loss. While it’s got some side effects, the long-term risks are still unknown. It could be a game-changer in the long run, potentially saving lives and improving the health and quality of life of people.

Lee: I was in Lidl the other day, and I bumped into Dan, you know, Fat Dan! He’s got really skinny bruv. Mike told me he’s on those fat jabs, and I said, 'You look ten times better bruv!

Frank: that’s a good Init, bruv! Now what are we going to call him now Bruv Lol? Can’t call him Fat Dan anymore bruv! LOL

Lee: Init bruv LOL.

Frank: LOL.

Fat Jab by Jamie Cheese December 14, 2025

Culture Vulture

Culture Vulture: A term describing individuals who, out of a desire to fit in, adopt and mimic popular cultural trends or identities. It’s a form of social camouflage, where people blend into various subcultures—like hipster, goth, emo, or religious groups—or even adopt political stances, such as far-right or far-left ideologies, and even certain sexualities, just to fit in. They might change their appearance, behavior, or even support causes and identities they don’t genuinely believe in, all for the sake of safety in numbers and acceptance.

Lee: Frank, guess what, bruv? I’m the team leader of the show bar now! I’m gonna get bear pussy now, bruv, I’m the top dog now bruv! LOL.

Frank: Sick, bruv! LOL.

Lee: And that melt Gary from the family bar tried mugging me off bruv. No chance, bruv. He’s got that emo haircut — he's just riding trends. He doesn’t even like the music, bruv! LOL. Hes a proper melt, bruv, a full-on culture vulture! LOL.

Frank: Init, bruv LOL.

Culture Vulture by Jamie Cheese December 12, 2025

Mobile Beggar

Mobile Beggar: A modern-day freeloader who uses technology and can appear anywhere—whether at work, outside your home, or through persistent messages. Much like a modern-day vampire, they don’t rob you directly but can drain your emotional and financial resources. They often seek not just money, but also companionship, reflecting deeper struggles and fears. While they may sometimes be parasitic, they also carry a sense of loyalty and a need for empathy. It can happen to anyone, so never judge, because the universe might teach you a lesson and put you in their shoes overnight. It’s always best to help them if you can, but set boundaries—never let them stay at your house to make it clear that it’s your personal space. In the end, you can temporarily help them, but the only person who can truly help is themselves.

Lee: Frank, I was well happy, buzzing, just been paid, bruv, LOL. You know the score, and I’ve got my wallet out, got a hundred quid, feeling flush, bruv, init, feeling pretty sick, bruv.

Frank: Where’s the catch, bruv, LOL?

Lee: See that geezer Tony, bruv? He sees my wallet, bruv, big mistake, LOL. I’m like, “Is he gonna rob me, bruv?

Frank: What happened, bruv, LOL?

Lee: He got me for a tenner, bruv.

Frank: LOL, what can you do? Don’t you just hate it when you get rinsed by these mobile beggars bruv?

Lee: Only a tenner, bruv. I’d do it to him if the tables turned, bruv, LOL.

Frank: Likewise, LOL bruv.

Mobile Beggar by Jamie Cheese December 11, 2025