McDonalds Maneuver

When a high status person conspicuously eats at a lowly or common establishment with lots of media watching in order to get public attention for being a "man/woman of the people" and close to the popular masses.

It's a form of false humility
Trump is pulling the McDonalds maneuver on his airplane again with a g6 full of bigmacs
by Human Peacocking April 12, 2023
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Peacock's Law

The greater the status, the greater the liklihood of norm violation
John is demonstrating following the peacock's law by walking into his office in T-shirt and sandals while all his employees have to be in a suit
by Human Peacocking May 29, 2023
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Davos Effect

The Davos effect refers to when two high status people walk towards each other with no idea who is higher or should get out of the other's way.

It happens in environments where there are very high status people but with no hierarchical context or idea of who the others are.

The term was coined for the World Economic Forum (WEF), held in Davos. Because high status attendees are not allowed to bring an entourage, no one knows who is higher in status and they habitually walk into each other because everyone refuses to give way.
Those two CEOs just showed the Davos Effect, they walked directly into each other, neither knew who should get out of the other's way!
by Human Peacocking January 23, 2024
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Eulogy Brag

To brag, highlight, or bring attention to one's close relationship with a recently deceased famous person. Can also include referencing specific stories. Often these are done (consciously or not) to increase status through reminding everyone how close one was to a famous person.
John just posted a 4 page eulogy brag about that famous singer that died who he claims to have known quite well, but who in reality he just met backstage for 1 minute 15 years ago.
by Human Peacocking March 02, 2024
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Death Clout

Publicly highlighting or advertising aspects of one's own impending death that reflect favourably upon the person dying - Often done to get attention & status, or to demonstrate moral superiority over others.
John said he's arranging a green funeral so he can save the planet with his death, he's really going for that death clout
by Human Peacocking January 02, 2023
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First Rule of Peacocking

The first rule of peacocking is : don't tell the audience what it already knows.

This 'rule' refers to a maxim in social science literature that a person/thing trying to show status should not be repetitive / redundant and give the audience what they already know would happen.
John just violated the First Rule of Peacocking when giving his acceptance speech! he acted like no one knew why they were all there when he told them again about his achievements.
by Human Peacocking June 11, 2023
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Vocal Yokle maneuver

When a high status & otherwise vocally articulate person deliberately speaks in very plain, simple, folksy, or uneducated language.

Often used by politicians, super rich, or other high status people when they want to see close to a lower status audience
Look at that fancy lawyer pulling the vocal yokle maneuver by speaking in super simple words to the jury as if he's not fancy, rich, & overeducated
by Human Peacocking May 10, 2023
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