The passive, thumb-flicking masses who endlessly scroll through content feeds with minimal thought or engagement, consuming whatever pops up like digital cud. Scrollcattle don't search — they graze. Their reflex-driven consumption feeds the algorithm and rewards the lowest-effort content, especially from rollpagers.
Origin:
From “scroll” (to swipe endlessly through digital content) and “cattle” (docile, domesticated herd animals). Suggests a loss of agency and a domesticated attention span shaped by autoplay, infinite feeds, and recommendation engines.
See also:
thumbsheep, feedslave, dopamine drifter, algofodder
Origin:
From “scroll” (to swipe endlessly through digital content) and “cattle” (docile, domesticated herd animals). Suggests a loss of agency and a domesticated attention span shaped by autoplay, infinite feeds, and recommendation engines.
See also:
thumbsheep, feedslave, dopamine drifter, algofodder
by Daryco Bear June 27, 2025
Plural: rollpagers
Definition:
A content creator on platforms like YouTube, TikTok, or Instagram who prioritizes relentless upload frequency over creativity, originality, or coherence. Known for producing low-effort, algorithm-optimized media in rapid succession, often resembling a cross between a hype machine and a sleep-deprived intern with access to stock footage and royalty-free music.
Etymology:
From “on a roll” + “rampager” + “page”, evoking the image of someone tearing through content creation like a caffeinated hamster in a clickbait wheel.
Definition:
A content creator on platforms like YouTube, TikTok, or Instagram who prioritizes relentless upload frequency over creativity, originality, or coherence. Known for producing low-effort, algorithm-optimized media in rapid succession, often resembling a cross between a hype machine and a sleep-deprived intern with access to stock footage and royalty-free music.
Etymology:
From “on a roll” + “rampager” + “page”, evoking the image of someone tearing through content creation like a caffeinated hamster in a clickbait wheel.
“Don’t bother watching that video — it’s just another rollpager rehashing Reddit threads with an AI voice and zoom cuts.”
by Daryco Bear June 27, 2025