According to girls (Elana) Gruff is the term used for a man who is rugged in terms of appearance or behaviour. An attractive feature.
But Chris is a nice guy, he has Gruff, it makes him attractive.
A term used to describe something as excellent. When referencing a person, however, it means the opposite i.e. they are a knob
. Best said with the deepest voice possible.
Chris: Friday and Saturday night at Nelly's was "Gold-Plated".
Karl: Yeah, although I must excuse myself for being "Gold-Plated" when i got locked out of my room on friday night.