Cheese Guru is a B.S certification used to impress those IT people with more certs than anyone could ever know.
Don - Well I'm a CCSP, CIPT-DS/OS/SS, CWLAN-DS/SS and my poop doesn't stink either. What certs do you have
Tom - I'm the almighty Cheese Guru. Why don't you blow me.
Another B.S cert for those who actually work and can never find another sec in there life to spend on getting a cert they know nothing about.
Don - Hey I'm a CCIE, CCSP, CIPT-DS/OS/SS, CWLAN-DS/SS
what about you?
Tom - Hey well I'm a King Alal bobo, why don't you toss my salad.