A method of marking the moment when a person makes an unwanted or otherwise unnecessary remark, which often adds
nothing to the conversation or is completely
unrelated. Timed well, this phrase can lead to embarrassment for the victim at their lack of social/conversational skills, especially in
front of larger groups. Originates from the FIFA franchise, relating to touchline reporter Geoff Shreeves.
"I only started drinking coffee recently, but
now I love it! Keeps me going all
day" Awkward silence.. "Cheers
Geoff".