An executive's false sense of euphoria during the announcement of a new product, followed by the complete failure of the product, potentially resulting in the demise of the company.
Similar to DrafterGlow
Alan: Wow, the executive-vice president of marketing had a serious case of ExecutiveGlow during the recent product announcement.
Ben: I wouldn't buy the product and I work for the company.
Alan: How long before the company folds?
Examples: Pac-Man for the Atari 2600, dot-coms of the late 1990s, Remote Sensing