after that it went from hand to hand struggling until the limited acquired it and launched it as teen clothing store. current CEO mike Jeffries joined in the project in 1992 and started building the abercrombie and fitch we now know today. after its new acquired success its been involved in many controversies like the racist hiring and its preference for Caucasian costumers. it has changed the image of prep from a rich person to middle class high school and college students who care about their appearance. it is overpriced and maybe not the best quality clothing you can find but you can't deny that their clothes are amazing. their colors are great the way they match the outfits its always trendy classy and perfect and above all its worth the price.
now the real succesful key that every one should admire of mike jeffries and his marketing board is their great marketing campaigns where they spend very little because their market its the clothes people are wearing and of course what makes it so controversial "they sell sex" reffering to their great nearly naked shots of young models.
if you don't like the prices then i would invite you to please go all the way to the back where you can find great sells no matter what time of year it is. their $39.99 t-shirts you can find them for as low as $12.50. their $80 hoodies can be found at $30 their $200 jackets can be found at $50. so don't you fucking say they are overpriced if you haven't even looked at the sales. or if you are too afraid because if you think that people there will make fun of you which they WON'T then try their website <www.abercrombie.com> and find the little link that says clearance and you will be SURPRISED how low their prices are.
1st guy-"many people hate abercrombie because they call it over priced when they haven't even looked at the sales rack."
2nd guy-" screw them they just hate us because they think we actually pay full price for abercrombie clothing"
1st guy-"hahaha poor idiots hope they keep spending $30 on t-shirts at hot topic"
2nd-" i wouldn't pay $30 for a t-shirt not even at abercrombie"
1st-" you are right, i wouldn't even pay that at dolce and gabbana because they also have sales rackets"
2nd-" yup, just like any other colthing store in america"
Nominally a human being, the Aberzombie is easily identifiable by large advertisements worn on its chest and buttox. It tends to come from wealthy stock, drives an SUV and mates exclusively with other Aberzombies.
The musical taste of the Aberzombie is limited to bands like Dave Matthews and O.A.R. Its SUV is typically emblazoned with a sticker reading "DMB" so as to communicate its bland taste in music to potential mates.
The Aberzombie is not without its natural enemies, however. Most prominent among them are independent thought and a sense of style. The Aberzombie will go to great lengths not to face such horrific ideas, most often by associating only with fellow Aberzombies. In the rare case that it is exposed to outside ideas/free thought, it will utilize its only defense mechanism: complaining that others are envious and simply cannot afford Abercrombie clothing.
Ashley: Hey, if i buy this abercrombie shirt...ill go from an A to a C! Then the boys will know I'm E-Z!!!
So basically, Abercrombie & Fitch is a store where you can buy clothes that may or may not be overpriced, but they are a corporation with brilliant marketing executives. You gotta give them props for that, because they probably make more money than you EVER will.
1. A clothing store that is often the subject of scorn of many "non-conformists." (Can anyone define jealousy?) They sell faux-vintage clothes which, albeit overpriced, are of good quality. Abercrombie and Fitch follow trends, but will always incorporate the "Abercrombie touch" into their products, i.e. having that lived-in, beach-ready feel.
2. Used to describe people who are usually preps and people willing to spend money on image. Wearing Abercrombie anything is an instant status and image booster, because their brand, whether the "non-conformists" like it or not, is linked very closely with having sex appeal. Associated with conformity, but I don't necessarily agree to that: it depends on the person carrying the brand. Contrary to popular belief, owning Abercrombie & Fitch does not mean giving up a sense of style.
3. Used to describe a certain style that Abercrombie has epitomized: an athletic, breezy, all-around American look; Yacht club - meets - varsity vintage - meets - beach party. Since they have a constant theme incorporated into their clothing, most of their pieces work well with any year and any season. More of a lifestyle for the true Abercrombie convert than simply fashion.
2. She's such an Abercrombie.
3. That's so Abercrombie.
To each his/her own, wear the clothing style and brands that best suit you and leave the rest alone.