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The Tim McGraw Effect 

The Tim McGraw effect takes place whenever you associate a certain thing with a past lover. Usually this occurs because it was an interest/passion of said person. Comes from the Taylor Swift song “Tim McGraw” where she sings the line “when you hear Tim McGraw, I hope you think of me”.
“Bro every time I hear a Nicki Minaj Song I think of Brittney. She would always play her music in the car.”

“Yeah—its the Tim McGraw Effect”

The Tim Burton effect 

The Tim Burton Effect: having the aesthetic of going against societies expectations but actually reinforcing the status quo
Jack Saints video really pointed out the Tim Burton effect in his Alice in Wonderland video.