Benefits, perks, free items which are given to celebrities; may include expensive gifts, free meals and exotic vacations, and free or preferred admittance into clubs and events specifically because of status.
Celebrity walks into a jewelry store, admires an item, and the owner gives "swag" (whatever the celebrity has admired) to him or her, just because of who he or she is.
by Calvin Tatsey September 10, 2008
(swag) n. - The free merchandise given to promote a product, business, or event. The recipients often include respectively retail employees, managers, or function attendees.
That company rep. was handing out swag; free shirts, pens, anything they could put their company logo on.
by R.Gavin August 01, 2005