A MMOOK is a MultiMedia Book. Specifically written for the latest technology it is typically a non-fiction book. The text displayed on an iPhone is interlaced with links to audio, video and photographic items making the experience interactive, entertaining and educational. Far more so than a freestanding book, video, movie or slideshow presentation.
Simon & Schuster's (VOOK): Kindle from Amazon and (Nook) from Barnes & Noble. MultiMedia Book MMOOK