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astroturf 

Creating the impression of public support by paying people in the public to pretend to be supportive.

The false support can take the form of letters to the editor, postings on message boards in response to criticism, and writing to politicians in support of the cause.

Astroturfing is the opposite of "grassroots", genuine public support of an issue.
Mike, admit you just got caught astroturfing. You're just pimping your own blog.

Microsoft didn't have grassroots support, so they created astroturf support.
astroturf by holloway August 17, 2004
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Astroturf 

Pretending to be a grassroots movement, when in reality the agenda and strategy are controlled by a hidden, non-grassroots organization. In this manner, a faux show is presented, consisting of robotic individuals pretending to be voicing their own opinions.
Moms Demand Action is astroturfing for Bloomberg and all of their followers are clueless housewives with too much wine.

astroturf 

v. The technique of using boiler plate text to advance a political agenda. "Astroturfing" is typically done by sending the same letter to every newspaper one can find. A certain number of newspapers will be duped into thinking that the letter is original and heartfelt when it is neither.
Many newspapers were astroturfed with the pro-Bush letters posted at the pResident's web site. Many newspapers were convinced that a number of soldiers worship Bush as the Messiah incarnate.
astroturf by fugitive October 9, 2004

Astroturf 

Puff - puff - COUGH! - splutter
“That’s not ganga, that’s Astroturf!”
Astroturf by Urbane Gorilla June 20, 2005

astroturf 

A substitute for grass - Usually played on by soccer/football teams
"That was some good astroturf we played on at the weekend I almost thought it was real grass"
astroturf by Rossy boy August 9, 2006

Astroturf 

1. Grass cut into small squares and sold at nurserys. Commonly used to lay grass where no grass exists and growing grass would be difficult.

2. A manufactured grassroots movement in which a small group fakes their numbers to gain attention.
"That astroturf will blend in nice"

"In 2003, a group of letters from "soldiers" in Iraq were printed in newspapers across the country, which touted the successes of the war. Every letter was exactly the same, except the "soldiers'" names. This was an attempt to counter grassroots movements with astroturf."
Astroturf by Captain Neatoman October 17, 2004

astroturf 

(n.) Plastic grass for those too lazy to do any real gardening.

(n.) false hair, such as a wig or someone on "re-gain for men", or a dumbass hair thickening spray.
That ain't real y'know. He's got astroturf on his head.
astroturf by Kung-Fu Jesus May 1, 2004