Top definition
Creating the impression of public support by paying people in the public to pretend to be supportive.

The false support can take the form of letters to the editor, postings on message boards in response to criticism, and writing to politicians in support of the cause.

Astroturfing is the opposite of "grassroots", genuine public support of an issue.
Mike, admit you just got caught astroturfing. You're just pimping your own blog.

Microsoft didn't have grassroots support, so they created astroturf support.
by holloway August 17, 2004
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2
v. The technique of using boiler plate text to advance a political agenda. "Astroturfing" is typically done by sending the same letter to every newspaper one can find. A certain number of newspapers will be duped into thinking that the letter is original and heartfelt when it is neither.
Many newspapers were astroturfed with the pro-Bush letters posted at the pResident's web site. Many newspapers were convinced that a number of soldiers worship Bush as the Messiah incarnate.
by fugitive October 09, 2004
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3
Fake marijuana (not real grass)
Puff - puff - COUGH! - splutter
“That’s not ganga, that’s Astroturf!”
by Urbane Gorilla June 08, 2005
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4
When an individual is packing a bowl in his or her car, there is an often occurance when marijuana is dropped on the floor. When retrieved; it often has pieces of debris and fragments of substances indiginous to ones ride.
"Aw dude you totally astro turfed that bowl, but who cares cause were going to smoke it anyway"
by B0xcutter August 25, 2007
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5
Pretending to be a grassroots movement, when in reality the agenda and strategy are controlled by a hidden, non-grassroots organization. In this manner, a faux show is presented, consisting of robotic individuals pretending to be voicing their own opinions.
Moms Demand Action is astroturfing for Bloomberg and all of their followers are clueless housewives with too much wine.
by That-Guy-You-Know May 02, 2014
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6
A date, in which two people pretend to go for a 'walk' but actually end up fucking their brains out behind the newly built sporting facility.
Girl one: Oh yeah, me and him went for an astro turf the other night, it was amazing.
Girl two: I wish he'd taken me for an astro turf...
by HughJerection March 03, 2015
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7
A substitute for grass - Usually played on by soccer/football teams
"That was some good astroturf we played on at the weekend I almost thought it was real grass"
by Rossy boy August 09, 2006
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