the act of creating a small organization and making it appear to represent something popular for the purpose of promoting a particular entity, cause, etc. (a play on grassroots in the sense of a popular movement originating among the common people, ultimately from AstroTurf, a brand of artificial grass)
The practice of astroturfing a widely used form of propaganda, as evidenced by the media coverage it receives.
a form of propaganda whose techniques usually consist of a few people attempting to give the impression that mass numbers of enthusiasts advocate some specific cause. This is often done by conjuring up a phony organization(s) that never existed.
"David Axelrod, the TOTUS's Minister of Propaganda and the man behind the teleprompter, is the king of astroturfing."
The process to apply a faux patch of hair on and around various body parts( such as the face, chest and genitalia) by pre-pubescent boys and girls in order to make themselves appear older than their actual age.
Little Bobby got caught by his older sister, astroturfing his chest hair before the party.