Used primarily as a declaration of superiority in a verbal encounter. Similar to 90's "Suck it!" and "Gotcha" and declared with an "In your face!" attitude.
From the NBC hit-comedy 30 Rock:
Jenna: First, I was great in that "Arliss!" Second of all, if the president is so serious about the war on terror, why doesn't he hunt down and capture Barack Obama, before he strikes again? Its time for a change, America. That's why I'm voting for Osama in 2008!
Hey Peter you smell like a pig laying in the back of an SUV in the middle of the Sahara Desert in Belgium on a hot summers day with little burning woodland creatures!! -burnlikeafi-ya !!!!