Trendjacking occurs when a trending topic on Twitter is hijacked with irrelevant tweets from spam users.
Google Wave is one of the top trending topics on Twitter, but it's been hijacked by hoards of spam peddlers - trendjacking.
by Crazy Coder September 30, 2009
Trendjacking is a marketing strategy that leverages popular trends to promote a brand. This approach involves incorporating the brand into trending topics, hashtags, sounds, online challenges or events into content to engage audiences and stay culturally relevant.
Trendjacking helped our brand become relevant and increase awareness by tying our product to a trending challenge on Tiktok that was viral.
by CommProf February 21, 2025