Definitions by CommProf

Trendjacking 

Trendjacking is a marketing strategy that leverages popular trends to promote a brand. This approach involves incorporating the brand into trending topics, hashtags, sounds, online challenges or events into content to engage audiences and stay culturally relevant.

Trendjacking helped our brand become relevant and increase awareness by tying our product to a trending challenge on Tiktok that was viral.

Trendjacking by CommProf February 21, 2025