Named after the first person to complete it, the Lucas Bush Challenge is a 24-hour harrowing ordeal involving drinking beer, eating donuts, running miles, and jacking off. Given the numbers 6, 12, 18, and 24, one must assign a number to each activity and complete them in a singular day. Lucas Bush, our honored first champion, chose to jack off 6 times, run 12 miles and, in a halftime decision change, eat 18 donuts and drink 24 beers.
Opposite of the Midas touch, where everything the person has involvement with turns into a steaming pile of dog shit. Referencing George Lucas, whose involvement with such films as 'Howard the Duck', 'Radioland Murders', the Star Wars Prequels, 'Battlefield Earth', 'Red Tails' and recently 'Strange Magic' turned them all into critically reviled pieces of garbage.
"Hey brah, you going to see Strange Magic this weekend?"
"No way, bro, that has the stink of The Lucas Touch all over it!"
(both guys high-five)