Giving an inanimate object or thing human characteristics

I couldn’t care less (but one must keep up appearances, right?)

really can't imagine why you're looking this up on the urban dictionary, but it's a literary term that makes an inatimate object seem alive.

1. Somebody who embodies something: an embodiment or perfect example of something.

2. A representation of an abstract quality or notion as a human being, especially in art or literature.

3. The attribution of human qualities to objects or abstract notions.

Bang, Wallop, Crash, Boom, Twonk