Phrase made popular by Paris Hilton
used to express like or love for something. Like saying I love it just abbreviated.
that's hot
i like it
love it
by sexybitch April 5, 2005
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A casual way of saying you really like someone without freaking them out by saying I love you. Commonly used by people early on in relationships, where it is too soon to say I love you.

Luv may develop into love but it is not love.
{Dating for two weeks...Text Message}

Guy: Meet you after work,luv, Bob.
by j0813 January 7, 2005
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Term of vague affection, usually of the working class, intended towards someone of the opposite sex. Normally relatively meaningless. Common in Northern England, esp. Yorkshire (but also popular in southern and central Scotland); most other users are ex-pats.
"That'll be three pound seventy six for a glass of water, luv"
"Y'alright luv?"
by squeaky January 11, 2006
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Spec. used by teenagers

1. n. A less serious form of love

2. abr. Short for love
1. I luv u gurl

2. Text Message: hey baby cu l8r, luv bob
by McKenzie January 22, 2005
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Have you listen to the new LUV album?
by gubgubby May 16, 2017
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Mild version of love, describing good feelings for someone often for freinds on un serious partners. Love is considered to be deeper and stronger, luv is the mild version.
by Matt April 9, 2003
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