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When a reviewer or critic who gets into a tradeoff of critical praise or "You scratch my back, I'll scratch yours" situation. Implicitly or by agreement, one reviewer exchanges praise (often fatuous) with another in the hopes his inflated regard will find its way into publicity, advertising copy, book-jacket blurbs and the like and increase the other's visibility (and sell more books). The favor is expected to be returned, and at some point is. Probably descended from the literal use of logrolling as a pioneer sport, in which neither participant can stay on the round, floating timber unless one is pedaling frantically one way, one the other, although the symbolism invoking a mutual-gratification pact analogous to masturbation cannot be denied.

In the 1980s, SPY magazine ran a regular column called "Logrolling In Our Time" giving exact instances of such tit for tat.
-- "Oh, God. This is logrolling at its worst. A___ says on the dust jacket of B____'s new novel that 'a new American voice is born.' Three months later B____, now bestselling author, says that A____'s latest textbook is 'unchallengeable in its supremacy in this field.'"

-- "They belong to a mutual admiration society, intellectually speaking."

-- "I'm sorry; did you say "intellectual mastur---"

-- "Shhh!"
by al-in-chgo June 13, 2013
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The practice of defecating a large sturdy floater, admiring said poopsicle and urinating on it. A well aimed healthy stream of urine causes the "log" to roll.
"Hey, Moonshine Jimmy!"

"Whats happening, Prune Juice Doyle?"

"You sure were in the outhouse for quite a spell, eh?"

"Yep. Squeaky George let out a 13 inch floater and we were having a hell of a time logrolling!"
by *samIam* January 13, 2012
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Log rolling is the promotional strategy used when authors swap complimentary quotes on book jackets. It has come to be used with all celebrities who mutually compliment or promote each other.
Writing a positive review of his book will be my first foray into the grand literary tradition of log rolling, guaranteeing my entry
into his social circle.
by debox July 05, 2004
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Masturbation. Exclusively masturbation of men or boys, since "log" is another word for penis.
Phone sex convo between two gay male politicians:

Gay Politician 1: Maybe later we can go back to my place and I can take your census.
Gay Politician 2: Only if you'll filibuster.
Gay Politician 1: Reapportion me, baby
Gay Politician 2: Oh I'll do it, you carpetbagger.
Gay Politician 1: Porkbarrel me!
Gay Politician 1: There's some logrolling going on... IN MY PANTS.
Gay Politician 1: I think I have a majority of your ass.
Gay Politician 2: Oh man, I think I just lost my seat.
Gay Politician 1: I'm about to incumbent!
Gay Politician 2: Errg. Oh YEAH! This session of congress is now over.
Gay Politician 1: Care to adjourn, then?
Gay Politician 2: I just did.
Gay Politician 1: Can we call a special session?
Gay Politician 2: As long as you give me your soft money.
by Mark H August 17, 2004
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A method of smoking marijuana in which a joint and a normal cigar are traded between two smoking partners until they are both smoked completely.
Those two guys are log rolling under that bridge over there.
by Alexinthewoods123 December 07, 2007
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An extreme version of Coal-Rolling, but instead you find a group of liberals in a public place or a group of people with an opposing political view. You then commence defecating in your own pants. This is then followed by a joke of some sort usually pointing out that the act was a display of freedom. e.g. "What's that you think you smell?... That's the smell of FREEDOM!"
Hey, I went log-rolling on a bunch of guys in the lobby. It was so funny, but I have to go shower now.
by leequidbeef September 26, 2014
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