to die, but can be used in reference to inanimate objects, ie, to stop working. In the case of subject matter, it means to reveal a secret, punchline, or conclusion.
Micah's birthday party is to be a surprise, but Brian might give up the ghost.
TikTok Farlands is a term to refer to videos that you see after scrolling for a long time. These videos can potentially be disturbing, or weird. Said videos can also have low likes, or low comments.