In the context of social media, heterosexual male celebrities who post content which appeals widely to homosexual
men with the intention of gaining attention and fandom from them. Social media posts
will often feature the straight celebrity posing with their armpits exposed or
will be photographed with well-known "out" celebrities. These posts cause interest and intrigue amongst gay
men, therefore gaining the celebrity more followers and likes. This is likely a marketing scheme. Some well-known gaybaiters: Nick
Jonas, James Franco, Jake Jyllenhaal, Shawn Mendes, etc... See also gaybaiting, queerbaiting
Bruh, did you see Nick
Jonas' insta story
today? Yea, he's totally a gaybaiter with those gym poses. Straight chicks
don't wanna see armpits like that.