co-opetitor

A co-opetitor is someone who competes with you but, sometimes, cooperates with you. Someone who engages in co-opetition.

“REALTORS are rivals for listings and buyer clients but when they put them on MLS, they cooperate which means that he or she becomes a co-opetitor.”

co-opetitor by Prof Bruce November 1, 2010

Urban Dictionary Competitor 

Person who tries to get the most words approved on Urban Dictionary

She got five words approved on urban dictionary. She is an urban dictionary competitor!!

Urban Dictionary Competitor by Docmbc448 November 8, 2013

Competitors 

Rival of each other

Superstars SRK and AkshayKumar are Bollywood competitors

Competitors by Salimkn April 12, 2020

Copetitor 

A competitor company that you have to cooperate with on occasion to win work jointly.

A portmanteau of cooperation & competitor.

Joe Bloggs construction company is a copetitor so be careful what you share with them!

Copetitor by GrumpyWeePom September 8, 2020

fierce competitor

Somebody who comes in first AND third in a circle-jerk.

Louie is a fierce competitor! Made me ashamed.

fierce competitor by Scrivener July 5, 2006

Competitor Seeding

When a salesperson mentions a competitor by name while trying to sound better than them, but accidentally plants that competitor in the customer’s mind and sends them off to research them.

Competitor seeding is when you weaken your own pitch by defining yourself in relation to someone else. Instead of sounding like the obvious choice, you sound like a reaction.

In sales:

The moment you name the competitor, the buyer starts wondering:

• Who are they?

• Should I check them out?

• Why are you talking about them so much?

Better move:

Don’t name the competitor.

Name the gap.

“Most solutions in this category don’t include this, so teams end up paying for it separately. We built it in from the start.”

Bottom line:

If you name your competitor, you’re doing their advertising.

If you name the capability gap, you’re doing your own positioning.

“Unlike Competitor X, we include this feature.”

“Congrats. You just did Competitor X’s marketing for free. That’s competitor seeding!”

Competitor Seeding by epilep March 30, 2026