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It's a nicer form of ghosting. Soft ghosting is essentially when someone “likes” your last message but never actually says anything. Technically, they did respond so they can maintain plausible deniability that they’ve ghosted you. It can be used to gradually break up with someone, or to cool off a developing relationship.

Yet soft ghosting doesn’t exclusively apply to romantic interests. You can soft ghost anyone: your friends, your happy-hour-loving co-worker, your acquaintances.
Girl: After our last date Noah has liked all my posts, but he has replied to me.

Friend: Whoa, he's soft ghosting you, girlfriend.
by wwkirk September 13, 2019
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When someone is liking your picture or watching your story but will not answer the phone or your text messages
Girl “he just liked my picture but I called him 5 minutes ago and he didn’t respond

Other girl “I think he is soft ghosting you”
by -.jadaskyeeeee.- October 15, 2019
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