Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.
Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.
The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "R V C A".
by Narek November 26, 2006
by hayn_cruzin April 17, 2011
RVCA is owned and operated by Billabong, you know the shirts you get at Wal-Mart for $5. Knowing that tweens and young adults are stupid and are easily manipulated by fads, Billabong simply re-branded their clothing, and bam, they can sell a $5 shirt for $50.
by applecat July 24, 2014
RVCA is a brand label popular within the skating sector of fashion. Although this brand has been misrepresented various times as being pronounced ru-ka instead of the original R-V-C-A.
by Knowitall1111 February 20, 2011
A company that makes clothing for the man who has money ,Usally a person who, dosnet ,skate but, snowboards, and tells, everyone they snowboard cause they think there legite but really there not . Makes some cool tees but got robbed by preps but still does make cool tees
by Gotta ya August 31, 2006