Clothing company with close connections to the skateboarding, surfing, and snowboarding lifestyles.

Known for its expensive t-shirts which are made of thin cotton and depict artistic and obscure designs.

The company's name is pronounced "ru-kah", as its main logo is the word RUCA spelled with a Roman "V" in place of the "U". It is frequently misread and mispronounced as an acronym "R V C A".

When you eat dirt for the first time and leave your family to build a shack in the woods

Clothing brand that became extremely popular in Hawaii in the past few years. Pronounced rew-cah.

RVCA is owned and operated by Billabong, you know the shirts you get at Wal-Mart for $5. Knowing that tweens and young adults are stupid and are easily manipulated by fads, Billabong simply re-branded their clothing, and bam, they can sell a $5 shirt for $50.

RVCA is a brand label popular within the skating sector of fashion. Although this brand has been misrepresented various times as being pronounced ru-ka instead of the original R-V-C-A.

A company that makes clothing for the man who has money ,Usally a person who, dosnet ,skate but, snowboards, and tells, everyone they snowboard cause they think there legite but really there not . Makes some cool tees but got robbed by preps but still does make cool tees