When someone does not change who they are or what they believe due to societal pressures. Especially true with regards to someone who has attained some financial success but does not change their behavior. Alternatively, may relate to someone who maintains connections to their ethnic background in a multicultural environment.
Example 1: I criticized Netanyahu in front of my Jewish boss. I was keepin' it real.

Example 2: At work, I might wear a suit and tie, but if I come in on weekends, I keep it real with baggy jeans and a hoodie.

Example 3: Who the fuck pays $50 for a cab from the airport? I keep it real and just take the bus.

Example 4: Some gora was complaining about the smell of my dal in the microwave. But I keep it real and eat the same shit I eat at home.
by nlsanand June 14, 2012
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to not inhibit yourself or pretend to be something you are not.
do you know today's dow jone industrial average?
I don't know that shit, keep it real!
by paul allen March 03, 2003
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a phrase used by celebrities who have run away from real life to be adored in a world of make belive to stop the general public from beating them senseless as soon as they walk in to a local pub
celeb: yeah i like to keep it real
you: is that why you live in L.A. and London, drive a convertible and wear shades indoors, have an obscene amount of money and sleep with models whilst snorting cocaine, yet contrive to find time to go and see your 'old mates' in the slum you escaped from in which they are still living?
by saint_george August 08, 2003
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Not only tell the truth, but specifically get to the point of the actual matter at hand, rather than beating around the bush.
He said he went to the store, but he didn't keep it real to tell me he also went to the strip club later on.
by Itsallgoodhomie917 May 06, 2008
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A term used to define the "realocity" of an individual. Often used to describe how "tough" or "ganga-skilled" one is.
Shanequa:I been sleepin' wit yo man, beyotch! *insert two finger snaps for good measure*
Ranaenae:Oh no you did not!
Shanequa:Oh yes I did, bitch! Whatchu gonna do about it?
Ranaenae:I gonna keep it real, you chickenhead.
*insert some low-class rap and a "pimped out" low rider.*
---===15 minutes later===---
Ranaenae shows up at Shanequa's abode in her worn out Cutlass Supreme carring a wooden baseball bat and a half-empty carton of eggs. First, she smashes out the front window of Shanequa's car, and proceeds to cake both the car and house with the eggs. Moments later, police arive on the scene to find Ranaenae scrawling something on Shanequa's house with black spraypaint. The then arrest her, throw her in their cruiser, and take her down to the police station. Ranaenae then claims police brutality and is released, so as promote good relations with the public.
by Josh from AK March 24, 2004
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contrary of the other definition just be yourself; this one means when your high as hell with your buddy/ies and their trippin you out talking stupid trippy and you want them to act normal
Puffer: maaaaaaan im high
Passer: wonder if god exsists
Puffer: fuck god, keep it real, im high as shit
by Maverick Aegis November 26, 2010
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