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A form of trash talking where a fan of one team will use one word (usually the team name) to taunt a fan of another team.
Holtoning can be done verbally or over a written medium. It may be done preemptively before a game or after a win.

Ex. Donovan is a Cubs fan. Steve is a Braves fan. The Braves beat the Cubs today. Steve sends a text to Donovan that says "Braves"
by strwebb September 13, 2013
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