When you, usually consciously,
try to get away with bragging about yourself by couching it in a
phony show of
humility.
"Your inflatable inner-tube is
way cooler than my 80-foot yacht. You get to be so much closer to the water and to nature. I envy you, I really do"
"Thanks, that means a lot. Another advantage of having an innertube is that I
don't have to fucking
humble brag all the time about having a yacht."