Promotional objects that gaming companies,TV stations,radio stations and all other media groups give people that pay $25 dollars to get into thier convention.
Comes in the form of t-shirts,stickers,coffee mugs,ect.
My friend:"I got this swag from E3"
Me:"that shirt Nintendo gave you for Nintendo sucks hardcore.Never wear it."
My friend:"But the booth babe gave it to me...."
1)brandon has soooo much swag
2)she has no life no swag (allisons life)
3)brittney steals my swag
4) kiefer swag magnet 5)allison swagless for making the word swagless