FuFu Area

A FuFu area is typically a trendy, professional, urban area of reasonably high net worth where people have disposable income and enjoy going out to local independent restaurants, spending money on massages, pedicures, manicures, high end beauty products (equally men and women), accupuncture, body stretching, other progressive and new age health therapies. They enjoy organic independent food stores, farmers markets, they hang out or work from laptops in coffee shops. In FuFu areas you will find many independent retail stores and boutquies, lots of vintage (re-purposing) shops, an abundance of unique cafes/coffee shops including pet cafes. it is a good area if you are a dog-walker, there's plenty of business. There is an abundance of new-age gyms and alternative options in FuFu areas with new businesses springing up consistently. Property is expensive. The term FuFu was coined in San Francisco. FuFu Areas include San Francisco, Boston, New York, Brooklyn, Paris, Barcelona, Notting Hill, Bayswater, Chelsea, Hampstead Village. Think of yuppie but without the pretence, far cooler than "Yuppies". Very "chilled" urban professionals who care about others and their environment. FuFu areas have a true neighborhood feel. True FuFu's aren't into labels just for the sake of "show".

Since they moved to the FuFu area of Brooklyn, Francois has started working on his laptop in local coffee shops, hits the gym after work. He now enjoys cooking for the first time because he can buy fresh food from the farmers market and a ton of local organic shops that have opened. You can see people walking their dogs everywhere and often folks stop for a quick chat. People recognise each other in FuFu areas. It can be quite a neighborhood feel. Francois has a monthly pedicure and really looks after himself now. He's known as the "cute guy on the block".

by Soma Sarah October 1, 2023

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