To deflect judgment for being a terrible person and/or doing terrible things by jumping on the momentum of hate toward someone else. Typically used by canceled influencers/celebs in an attempt to regain public favor and win back their audience.
Despite being extremely problematic figures in their own right, Jeffree Star and James Charles have chosen to flame shift to Mikayla Nogueria for lying to her fans, hoping that the community will forget their much worse misdeeds.
by IndigoPhoenix21 February 23, 2023
Get the Flame shiftmug. defined by moving from a less desirable neighborhood to another neighborhood, often one that is considered slightly more or less desirable.
Jamal: Yo Bro! I just moved down the block to 59th street. It's hella bangers ova there.
Jimmy: Damn homie! You hood shifting hard as hell.
Jimmy: Damn homie! You hood shifting hard as hell.
by whymer August 3, 2017
Get the hood shiftingmug. Sleeping with a fat chick and then your mates come and do her afterwards.
One by one, each time you 'shift the bitch'.
One by one, each time you 'shift the bitch'.
by maddonkey May 20, 2009
Get the bitch shiftedmug. An extension of the asshole that has an inverse relationship with the penis like a slinky, where the anus is protruding and the penis is flacid, or the penis is erect and anus is retracted. In relaxed state the anus appears prolapsed.
by Your fly is open November 21, 2017
Get the skin shiftmug. The great shift started occurring in mid 2021, but has really ramped up in august, 2025. It is the rapid social acceptance and positive recognition of many previously shunned fetishes, most commonly but not limited to: feet, armpits, footjobs, bushes (female pubic hair), armpit hair, armpit jobs, ass eating, and so on. This shift was bound to happen eventually due to the sheer amount of people with these fetishes. It’s hard to contain something so prominent.
Yo Richard, have you heard about the great shift?
…
Yeah man, my girl has been giving me daily footjobs ever since she saw a meme about them on her TikTok
…
Yeah man, my girl has been giving me daily footjobs ever since she saw a meme about them on her TikTok
by BoldRooster August 14, 2025
Get the The Great Shiftmug. by Fishing 1 June 15, 2022
Get the Geoff shiftmug. 
Get the stick shiftmug.