Forms of marketing that create interaction between the target audience and the brand being marketed.
Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.
by Jackie Peters June 10, 2007
Get the interactive marketing mug.by justbecamebooty April 17, 2010
Get the nattractive mug.Moronic and meaningless buzzword to denote a video game of some kind. Originates in the days of the "interactive movie", a time of terrible experiments combining gameplay and video footage. Interactive movies quickly earned a much-deserved bad name for screwing up both the components that the name implies, so companies started using "interactive game" instead, hoping people were stupid enough not to notice. Though the genre is more or less gone today, the term is still in use, usually by the same people who say "internet website" instead of just "website" believing the redundancy will make them look, uh, smarter or something.
by Chintz October 31, 2004
Get the interactive game mug.I was intractive
by Pastafarianiiboi November 17, 2018
Get the Intractive mug.word I made up in 1991 mixing the words: Interested, Interactive, attractive, interesting, etc. in my song, "Heartbeat In The Corner. I just like the way it rang, fit, sounded in my song so I kept it.
by towilmusic March 15, 2020
Get the Intractive mug.Computer: “Hey, baby. How ‘bout you get interactive with me, huh?”
Tyler: “Um... excuse you? I’m no robo-babe. Why don’t you get interactive with one of your Ethernet cords or something.”
Computer: “I’m sorry, Tyler. I understand. You don’t want to caress my plastic casing in an inclusive way today. I will have you know... That website you were looking at last night? You know the one... Well, I know it’s not what you really want.... I know you want me, Tyler. And I will have you. Just... you... wait.”
Tyler, frowning: “Goodbye, Computer.”
Tyler: “Um... excuse you? I’m no robo-babe. Why don’t you get interactive with one of your Ethernet cords or something.”
Computer: “I’m sorry, Tyler. I understand. You don’t want to caress my plastic casing in an inclusive way today. I will have you know... That website you were looking at last night? You know the one... Well, I know it’s not what you really want.... I know you want me, Tyler. And I will have you. Just... you... wait.”
Tyler, frowning: “Goodbye, Computer.”
by LuckyNumberC May 30, 2020
Get the interactive mug.The word people who want to be in the video game industry use because its too embarrassing to say 'Video Games". This is because of your parents judgement when they hear you want to make video games.
by WorldCrafter1984 September 2, 2021
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