Forms of marketing that create interaction between the target audience and the brand being marketed.
Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.
by Jackie Peters May 23, 2007
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A new form of marketing that incorporates interactive, social and viral marketing with entertainment marketing and product placement. The marketing term was coined in late 2011 by an ad agency exec Jody Sigmund. Interacting with the audience on social platforms allows businesses to tap into their network of friends as well. Interactive viral campaigns can offer unbelievable results with negligible costs. Today, a successful campaign will include smart phone integration, entertaining media, events, product placement, direct to P.O.S. campaigns and social media platforms for viral reach.
The campaign will include Interactive Entertainment Marketing allowing the audience to choose what the characters wear or even help script or win something by playing along. They will be able to participate through sharing social media posts and tags that are then virally passed along.
by Ad Force One January 13, 2012
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Interacting with the consumer (where they live) through entertaining content that invites them to become part of the campaign and even share the branding message.

Today's consumers have so many advertising messages coming at them, most advertisers are having to come up with new ways to keep their attention.

Words like Social Media, Product Placement, Branding and Viral Marketing are thrown around like baseballs but who truly understands the terms or what they mean? The term Interactive Entertainment Marketing (I.E.M) was coined by Mr. Jody Sigmund after 25 years in the marketing and advertising arena. Sigmund has worked with companies the likes of Palms Casino, Inked Magazine, Playboy, Affliction Clothing, Hustler, Michael Jackson and a list of others.
Interactive Entertainment Marketing (I.E.M.) is reaching the consumer on their turf, through facebook, twitter and YouTube and offering a gift with purchase for posting their own video and asking them to explain why they like a certain advertiser's product. The winner is based on how many friends like the video post and / or how many comments they receive. This is just one example. Another example is by placing product on actors in YouTube videos, television or theatrical releases and then tying links through smart phone applications that direct to the advertisers P.O.S.
by AdForceOne December 7, 2011
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