co-branding

When brands agree to cross-promote each other. In effect, each brand becomes a separate sales channel for all the others in the group.

When a driver of a high end sedan gets out of the car wearing an expensive watch and a bespoke suit, now that is co-branding. Each of the three brands have agreed to promote each other in RL (Real Life), on television, in print, online, in social media and on the mobile web.

by ProfBruce May 14, 2011

brand-ay

I person who has a spaceship that goes to space.

"Brand-ay get your space ship brand-ay)

by sfdgdfgdf March 1, 2008

Brand-Devo

When a company/brand does something to make itself look bad, thereby soiling its image. So named for the popular 80's band Devo, or de-evolution.

"That companies association with Wal-Mart caused some serious brand-devo."

by toandfro December 7, 2007

pen branding

when you rub a pen back and forth really fast on a folder for a while. Then you put it on someone and it burns them

Person 1: Hey, bud, you're such a good friend to me.

Person 2: Screw you! I'm gonna pen brand you! *starts rubbing the pen on the folder*

Person 1: Nobody knows what that is. *pen brands him* Owwwwwwch

Person 2: Hehe, I like pen branding

by bossness00 January 15, 2014

Giant brand

This is the brand that the giant brand stores tend to offer. People tend to associate these products with words such as shitty and cheap. But let me just elaborate and say that this is not the case. Imagine this scenario let's say you had the option to pay for a box of cereal. One option is 4 dollars the other is 2 dollars, they are both literally the same thing. If you would go for the 4 dollar option...I have nothing to say to you, but if you are like me and would go for the 2 dollar option then you would definitely enjoy buying giant brand items. In summary they are quality goods for a better price.

person 1: Hey man lets get some (insert mainstream company) cereal!
person 2: Hell nah brah lets get dat Giant brand cereal!
Person 1: But (insert mainstream company) has puzzles on their box!
person 2: it's the same cereal! You just pay 2 extra dollars for a box design they haven't changed in years.
person 1: alright I guess you are right.. giant brand is better.

by president of giant November 10, 2013

digital branding

The use of social media, email, sms and digital media for marketing and branding.

"We need to be targeted in our marketing efforts by employing digital branding to focus on digital media for improved profits." -small business owner

by Addison King February 6, 2015

brand evangelist

Brand evangelists are customers who feel so strongly about a brand or product that they will not only recommend the brand to others, but will freely work to convince other consumers that the brand is superior to others in the marketplace.

Brand evangelists spread their beliefs about a brand due to a previously positive experience with the brand.

by linden_soulmate December 2, 2015