Drop can mean a lot of things. However in much recent times it's been increasingly used by businesses and corporations to denote a limited-time merch/product that has been released to the public. It often implies that individuals have a very short amount of time to buy the "drop" before it vanishes forever. It is presumed that drops serve as a sort "hype-generating" mechanism to create excitement and anticipation amongst its customer base and thus solidating the bond between the customer and the brand, which is typical as such with crafty modern business tactics. The term also may or may not have to do with the tech merch website drop.com (which AFAIK uses the denoted term way before most other businesses have picked up the term).
You know this term has reached mainstream status when even giant corporations like McDonald's have begun using it.
You know this term has reached mainstream status when even giant corporations like McDonald's have begun using it.
Dude 1: YOOO I just scored one of Adidas' latest Drops!!
Dude 2: Congrats man! I'd sell it if I were you, you'd probably make a ton of profit from that.
Dude 1: Good idea honestly, I might consider that.
Dude 2: Also, since when did "drop" ever become a thing? I mean, limited-time merch isn't a new thing, but it seems that this has become a standard business model term that more and more corporations are picking up. Even McDonald's started releasing "drops", which I guess was just some limited-time burger, did you hear?
Dude 1: Nah I didn't but that's crazy
Dude 2: Congrats man! I'd sell it if I were you, you'd probably make a ton of profit from that.
Dude 1: Good idea honestly, I might consider that.
Dude 2: Also, since when did "drop" ever become a thing? I mean, limited-time merch isn't a new thing, but it seems that this has become a standard business model term that more and more corporations are picking up. Even McDonald's started releasing "drops", which I guess was just some limited-time burger, did you hear?
Dude 1: Nah I didn't but that's crazy
by Mary Mary Quite The Contrarian May 4, 2021
Get the Dropmug. The practice of victorian-era women of dropping their personal handkerchiefs before attractive men, in order to have them return it, thus giving him context and opportunity for conversation and potential romantic interaction, whilst still maintaining her plausible deniability.
"Dude, these dumb-arse country girls all just make eyes at me from a distance, then when I don't approach they get all butthurt.
Don't they know how to drop the Hankerchief"?
Don't they know how to drop the Hankerchief"?
by Jay_Aargh 83 September 30, 2024
Get the Drop the Hankerchiefmug. by Scrabble Muffin Puncher December 24, 2024
Get the dropped the kittenmug. 
Often used in computer science, specifically penetration testing, "Drop to a shell" refers to the usage of Shell commands on a box to "Do that mad hacker shit."
by GMM,FBI September 5, 2015
Get the Drop To a Shellmug. by Yahohel March 13, 2018
Get the drop timemug. “Speckled Jim was nearly back t’ loft, could have won that race in record time, but he must have had a heart attack or summat… dropped from the sky like a stone, next door’s whippet gor’ ‘im. I was proper chuffed like and nearly standing to attention, ‘til I saw that bloody dog. I got a reet case of Fred Dibnah’s Chimney Drops”
by Bernard Burnard March 30, 2024
Get the Fred Dibnah’s Chimney Dropsmug.